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فضای قفسه
And margins, currently almost zero or even nega- tive for most players given the intense com- petition for shelf space, will remain weak in the near term.
They should use their strong existing relationships with wholesalers, for example, to maximize shelf space for their conventional products.
In both price seg- ments, the key to success will be winning shelf space by ensuring that retailers earn a healthy margin.
Lighting companies must also invest in marketing to build strong brands that will help boost sales and increase shelf space.
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